Traditionally, one of the most important benefits distributors have offered customers is quick access to a wide assortment of products. How times have changed. Today, many customers start product searches online. Customers have the ability to find the product somewhere other than from a distributor. Two factors have driven this change. With few exceptions, many brands and products that distributors carry are now stocked by online marketplaces. Most distributors are not as skilled as they need to be with e-commerce and SEO, so customers who are searching online for products will find them elsewhere instead.
Each month from July 2020 through January 2021, NAW will post one Research Report here and follow it up with a Webinar in the same month. Driven by research conducted with wholesaler-distributors, manufacturers and distributor customers, each Research Report and Webinar will provide the intelligence you need to formulate new strategies and ensure that your company thrives through this era of technology disruption and transformation.
How Distributor Customers Will Use Technologies from their Suppliers and Who is Winning
Leading technology companies are offering customers new ways of ordering — by voice or product image. Additionally, leading retailers and distributors are using AI-enabled business intelligence to understand customer needs better and are applying autonomous vehicles, including drones, for deliveries. On this webinar, which is based on original research, Author Ian Heller of Distribution Strategy Group will delve into how important all of this is to customers and whether distributors need to build a whole new set of technological capabilities to remain competitive.