Traditionally, one of the most important benefits distributors have offered customers is quick access to a wide assortment of products. How times have changed. Today, many customers start product searches online. Customers have the ability to find the product somewhere other than from a distributor. Two factors have driven this change. With few exceptions, many brands and products that distributors carry are now stocked by online marketplaces. Most distributors are not as skilled as they need to be with e-commerce and SEO, so customers who are searching online for products will find them elsewhere instead.
What else is transforming the wholesale distribution landscape?
Each month through January 2021, NAW will post one Research Report and follow it up with a Webinar in the same month. Driven by research conducted with wholesaler-distributors, manufacturers and distributor customers, each Research Report and Webinar will provide the intelligence you need to formulate new strategies and ensure that your company thrives through this era of technology disruption and transformation.
Mark your calendars for September 24 and join the webinar on “How Distributor Customers Will Use Technologies from their Suppliers and Who is Winning”. Check out the registration details for the NAW webinar series, and many others, posted in EMDA’s Education Opportunities Calendar