Each month through January 2021, the National Association of Wholesaler-Distributors (NAW) posts one Research Report and follows it up with a Webinar. Driven by research conducted with wholesaler-distributors, manufacturers and distributor customers, each Research Report and Webinar will provide the intelligence you need to formulate new strategies and ensure that your company thrives through this era of technology disruption and transformation.
Mark your calendars for December 15 and join the webinar “Value-Added Services as a Survival Strategy – Real Value isn’t Free.”
Many distributors historically gave away services as part of selling products. Now that assortment and availability have been commoditized, distributors are finding that a strong service menu can differentiate them from their competitors. However, “free” services are usually poorly developed and managed — not to mention, they include costs without clear revenues. Author Ian Heller of Distribution Strategy Group says there is a better alternative, and he’ll tackle that and more in this webinar.