The Italian Trade Agency the Italian Governmental Agency responsible for promoting Agriculture and AgTech business development and trade across the United States is organizing an explorative trade mission with 11 industry-leading AgTech companies on an official trade mission across the U.S. East Coast, with stops in: Florida (Plant City), Georgia (Fort Valley), Pennsylvania (Lancaster) and New York (Seneca Falls).
The cohort of innovative Italian companies is looking forward to touring the East Coast. Participating companies hope to expand their presence in the U.S. market, while building a foundation for strong, lasting, business relationships.
Each stop of the trade mission will include a networking luncheon, where attendees will be able to meet with the traveling companies and hear remarks from a panel of industry experts. Any dealer, distributor, farmer, or stakeholder in an agriculture is encouraged to attend this first-of-its-kind event.
- The Trade mission will start in Florida on September 8th, 2022, with the first stop in Plant City with a luncheon held at the Florida Strawberry Growers Association.
- The second stop of the tour is going to be in Fort Valley, on September 9th, 2022, with a luncheon hosted at the Agricultural Technology Conference Center in collaboration with the Fort Valley State University.
- After that the trade delegation will move to Pennsylvania, with the third luncheon hosted by Lancaster County Ag Council at the Farm and Home Foundation of Lancaster County, on September 13, 2022.
- Last stop of this explorative trade mission will be hosted at the Three Brothers Wineries & Estates, Geneva NY, in partnership with the Cornell University – College of Ag and Life Sciences, on September 15, 2022.
The first-ever Italian U.S. East Coast AgTech trade mission will feature:
| CABA INDUSTRIE | FALC | FERRARI | MARTIGNANI |
| MASCHIO GASPARDO | MURATORI |
| O.C.L.L. | OFFICINE MINGOZZI | ROJ | ROTER ITALIA | SELVATICI |
The ITA East Coast trade mission offers a very unique opportunity for local industry players to meet dynamic international companies without having to leave their home state and the costs associated in doing so. The Trade Mission is directly supported by the Ministry of Foreign Affairs and FEDERUNACOMA -the Italian Agricultural Machinery Manufacturers Federation. Italy sees the U.S. East Coast as a prime area to develop new inroads to develop a strong, sustainable, line of trade.
The trade mission is going to be the right occasion for the Italian Trade Agency to introduce the new incentive pilot program created to support an incentive business between Italy and the US.
The pilot program has the objective of encouraging expansion of the portfolio of Italian brands offered by US importers, distributors, and dealers. The ITA plans to work closely with these commercial figures, providing them with a series of support measures, assistance, and information on the Italian AgTech Industry, further promoting new brands for the American market.
The US Market is one of the most important markets for the Italian agricultural machinery sector. In the last 3 years, on average, Italy has exported between 450 and 500 million dollars’ worth of equipment.
Italian equipment manufacturers, on average, can be considered as small-medium enterprises, especially if compared with the US market. This means that most of the Italian companies don’t have the financial capability and the right structure to access and thrive in the North America market on their own.
The US market is moving more and more towards specialty crops that can guarantee greater revenue and bigger profit margins to farmers and investors. This is the case for crops like grapes (wine production), Olives (olive oil production), fruits, vegetables etc. All these specialty crops require the right specialized equipment from preparing the soil all the way to harvesting the crops. The Italian agricultural machinery industry can provide innovative equipment for all segments of production. The ITA’s intervention in this program is devoted to reducing the financial exposure and risks involved in adding a new brand. At the same time, the Italian Trade Agency aims to support the importers in finding the right brands for their market, operating as a “gatekeeper” for the level of maturity or preparedness of the prospective Italian partner.
More details regarding this program will be provided during the Roadshow. To RSVP for one of these appointments, please visit: https://www.itahouston.com/agtech22
About the Italian Trade Agency ITA – Italian Trade Agency is the Governmental agency that helps the business development of Italian companies abroad and promotes the attraction of foreign investment in Italy. Its activities are part of the Official Mission of Italy to the United States and are supported by the Ministry of Economic Development and the Ministry of Foreign Affairs. With a worldwide network of 79 offices in 65 countries (5 in USA), ITA provides information, assistance, consulting, promotion and training to Italian small and medium-sized businesses to assert the excellence of Made in Italy in the world. The Houston Office, who has organized the Trade Mission in North America, mainly oversees the following industrial sectors: textile machinery, aerospace, agricultural machinery and equipment, construction and earthmoving equipment, glass working equipment, oil & gas, woodworking equipment and jewelry
Media Contact in Houston: Giulia Salmaso, Italian Trade Agency (Houston – USA) email@example.com