Do you want to get the most of your manufacturers’ representative relationships? You invest time, money and effort to create the network. When you learn how to effectively work with them as business partners, then you get a significant return on that investment. Learn to become their “emotional favorites” and they sell more for you.
Your company’s decision to outsource field sales by teaming with manufacturers’ representatives has created many benefits such as cost savings and local market access. However, is this partnership maximizing the benefits for your company, you and all your manufacturers’ representatives? By developing a better understanding of your field sales force, how it functions, and techniques for better management, your sales team will become much more productive.
You’ll Learn: Sales and Marketing Tactics with Reps; Leveraging Synergistic Products; Selecting, Recruiting & Hiring the Rep; Partnerships & Expectations; Motivating Representatives; Good Communication with Reps; Planning, Pioneering & Performance; Multi-line Conflicts
Who Should Attend?
·Small manufacturing businesses starting a rep sales force
·Manufacturers moving from a direct sales force to a rep sales force
·Foreign manufacturers interested in developing a North American sales force
·Manufacturers needing to restructure their rep sales force
·Manufacturers who want quick access to new markets through reps
About MANA: MANA has functioned as a horizontal organization for reps and their principals. While our sister associations, like EMDA, also promote this business partnership approach to marketing, they have tended to do so on a targeted basis, expending their resources in a given industry or geographic market. MANA has, and will continue to focus on the broader picture of education, making its presence known at the state, national, and international levels.
As a sister association to MANA, EMDA members can register to attend “Best Practices with Reps” at the discounted MANA member fee of $995. The event will take place May 1 & 2 at the AMA Executive Conference Center, 8655 West Higgins Road, Chicago, IL 60631 ###