Lessiter Media (LM), leaders in specialty agricultural media, announced that veteran ag equipment executive Nick Jensen has joined the company as Director of Business Development, Partnerships & Innovation.
Jensen was most recently President of Thurston Manufacturing Company where he oversaw equipment sales and strategy for five distinct brands for the agricultural, construction, lawn & landscape, tailgating, and contract manufacturing industries. Thurston Manufacturing’s Blu-Jet lines were recently acquired by Unverferth.
For the past 6 years, Jensen served on the board of directors for the Farm Equipment Manufacturers Association, the national association of farm implement manufacturers. He recently completed his term as the association’s president (2018-2019 term).
“What I felt most compelling about Lessiter Media was its undisputed leadership in the ag equipment industry,” says Jensen. “I am looking forward to helping the company reach its next level of influence in our industry.” At LM, Jensen will direct new business and product growth opportunities for its Ag Division. Jensen will also focus on fueling Lessiter’s continued expansion into marketing services offerings, including custom publishing, events and data programs and services.
“Nick brings a unique combination of extensive ag and equipment knowledge, along with a great deal of sales and partnership-building experience,” says Mike Lessiter, president of Lessiter Media. “He’s been a longtime participant in our events and publications and understands the challenges that we as a niche media company can step in to solve. He’s well known to an already successful, energetic team, and arriving at the perfect time to spearhead our industry reach and expansion.”
About Lessiter Media
Founded in 1981 by Frank and Pam Lessiter, Lessiter Media is an award-winning niche media company serving the Agricultural and Equine industries in all modern media channels. Ag properties include Farm Equipment, Ag Equipment Intelligence, Cover Crop Strategies, Rural Lifestyle Dealer, No-Till Farmer, Conservation Tillage Guide, Dryland No-Tiller, Strip-Till Farmer, Precision Farming Dealer, Cover Crop Strategies and Farm Innovations for Today’s Top Farm Operator.
LM’s ag event business includes: National No-Tillage Conference, National Strip-Tillage Conference, National Cover Crop Summit, Precision Farming Dealer Summit, Dealer Success Academy, Ag Equipment Intelligence Executive Briefing, and Farm Equipment Dealership Minds Summit.