Built for the Reality of Multi-Line Selling: How Repfabric Helps Independent Reps Win ( EMDA Platinum member)
Independent manufacturers’ representatives live in a uniquely complex world.
Multi-line selling is the norm, not the exception, yet the tools reps are asked to use rarely reflect that reality.
Repfabric was created to change that.
A Platform Born From Frustration
Repfabric’s founder, John Mitchell was a manufacturers’ rep himself. Like many reps, he was expected to manage relationships, opportunities, quotes, and follow-ups across multiple principals, each with their own CRM, spreadsheets, or reporting expectations.
The result?
Duplicate data entry
Fragmented visibility
Time spent updating systems instead of selling
Rather than accepting that as “just the way it is,” Repfabric was built to solve the problem at its root.
Purpose-Built for Multi-Line Reps
Repfabric is a CRM designed specifically for independent reps who sell multiple lines. Instead of forcing reps to adapt to generic software, the platform adapts to how reps actually work.
Repfabric helps reps:
Manage all companies, contacts, and opportunities in one system
Track activity, follow-ups, and pipelines without duplicating effort
Maintain clean, organized visibility across territories and lines
Spend less time on admin work and more time selling
The goal is simple: reduce friction, increase clarity, and support consistent execution.
Supporting the Full Channel: Reps, Manufacturers, and Distributors
While Repfabric was built with reps at the center, the platform also delivers value across the broader channel.
Manufacturers using Manufabric gain:
Better visibility into rep activity and opportunity flow
More consistent reporting
Stronger alignment without micromanagement
Distributors using Distifabric benefit from:
More organized, responsive reps
Clearer communication
Improved coordination across product lines
When reps are equipped with the right tools, the entire ecosystem benefits.
Exclusive EMDA Member Benefit
As part of our partnership with EMDA, all EMDA members receive 15% off an annual Repfabric contract.
It’s one small way we’re supporting the association and the independent reps, manufacturers, and distributors who keep this industry moving forward.