Why Exhibitors Should Be Using the Online Directory Tools and Why Your Information Matters
A preview of our December 4 webinar
Today’s trade show experience has shifted. Attendees no longer wait until they arrive on-site to decide who they want to visit; they start researching weeks in advance. This is why complete, accurate exhibitor profiles are more important than ever.
At our December 4 webinar at noon EST, we’ll explore how exhibitors can use the Online Exhibitor Directory, Interactive Floor Plan, and My Show Planner tools to increase visibility, attract more qualified leads, and make the most out of their show investment.
Here’s a look at why your participation in these tools matters.
1. Online Exhibitor Directory: Your First Impression Happens Before the Show
The Online Exhibitor Directory is often the first place attendees look when planning their visit. For many, it’s their first introduction to you.
When you complete your listing with:
Product descriptions
Company information
Photos & videos
Contact information
Brands you represent
…you dramatically increase the chances that an attendee will flag your booth as a must-see.
An incomplete listing means missed opportunities — often before the show even starts.
2. The Interactive Floor Plan Helps Attendees Find You Faster
The interactive floor plan works hand-in-hand with the directory. When attendees search by category, keyword, or product, exhibitors with complete listings show up in search results and appear directly on the map.
This means:
✔ You’re easier to find
✔ You receive more intentional booth traffic
✔ Attendees can map out a route that includes your booth
If you don’t enter your information, your visibility in these searches is limited — and your competitors who do fill out their profiles will be the ones attendees gravitate toward.
3. My Show Planner: Attendees Build Their Schedule - Make Sure You’re On It
Most attendees arrive at a show with a pre-planned agenda. My Show Planner lets them research exhibitors, save favorites, and build a personalized list of booths they want to visit.
When exhibitors keep their information complete and up to date, attendees can:
Add you to their planner
Book appointments or schedule visits
Learn about your products in advance
Recognize the value of stopping at your booth
Exhibitors who leverage this tool often see more prepared, qualified, and engaged visitors.
Why This Matters for Your ROI
Completing your online directory listing isn’t just an administrative step; it directly impacts the return you get from your booth investment.
Using these tools helps you achieve:
More targeted booth traffic
Higher-quality conversations
Brand exposure before, during, and after the show
A more professional digital presence
Better visibility compared to exhibitors who don’t participate
Today’s attendees expect digital access to information. Exhibitors who meet that expectation stand out immediately.
We’ll Cover All of This in Our December 4 Webinar
During the session, we’ll walk through:
How exhibitors can update their directory listing
Best practices for photos, descriptions, and product details
How attendees use My Show Planner to choose who to visit
Examples from shows like Sunbelt Ag Expo and Farm Progress Show
What a strong listing looks like — and why it matters
Whether you’re a returning exhibitor or new to the tools, this webinar will show you how to increase your visibility and drive more meaningful interactions at future shows.
📅 December 4
⏰ Noon EST
🎥 Webinar: How Exhibitors Can Maximize Visibility Through Online Directory Tools
These tools were built to help you, and using them fully ensures you get the highest possible ROI from your show participation.