🎄 Your Cookies May Be Baked… But How About Your Business Plan? 🍪
EMDA and WB Global Services Invite Equipment Industry Leaders to Prepare for a Successful 2027
As 2026 comes to a close, many businesses are wrapping up year-end activities, reviewing their accomplishments, and preparing for the opportunities and challenges ahead.
But here's an important question: Is your 2027 business plan ready to deliver results, or is it still a work in progress?
The Equipment Marketing & Distribution Association (EMDA), in partnership with WB Global Services, invites you to join an educational webinar designed to help business owners and industry leaders evaluate, strengthen, and put their 2027 business plans into action.
Whether your plan is already complete or you're still working through the details, this session will provide valuable insights to help position your business for success in the coming year.
Webinar Details
Date: Thursday, December 10, 2026
Time: 12:00 PM Eastern
Location: Virtual Webinar
Hosted By: EMDA and WB Global Services
A Business Plan Is More Than a Document
A successful business plan shouldn't be something created at the beginning of the year only to be filed away and forgotten.
It should be a living, actionable roadmap that guides decisions, aligns teams, and helps businesses respond to changing market conditions.
During this webinar, participants will explore four essential elements of effective business planning:
The Importance of Strategic Planning: Discover why a well-developed business plan is essential for sustainable growth and long-term success.
Building Team Ownership and Accountability: Learn how involving your leadership team in the planning process creates stronger alignment, commitment, and shared responsibility.
Adapting to Change: Understand why business plans must remain flexible as market conditions, industry challenges, and new opportunities evolve.
Turning Plans Into Action: Explore ways to move beyond planning and focus on measurable goals, accountability, and execution throughout the year.
Introducing the "10 for 27" Planning Assessment
One of the highlights of this session will be WB Global Services' "10 for 27" Planning Assessment.
This quick, five-minute assessment is designed to help business leaders evaluate key aspects of their 2027 workforce planning process and identify potential strengths, gaps, and opportunities for improvement.
Participants will have an opportunity to explore this practical resource and consider how its findings can help strengthen their planning efforts for the year ahead.
Who Should Attend?
This webinar is designed for professionals throughout the equipment industry, including:
Business owners and executives
Sales and rental managers
Parts and service leaders
Human resources professionals
Operations managers
Leadership teams responsible for strategic planning and business growth
Whether you represent a manufacturer, distributor, independent sales representative, or industry service provider, this session offers valuable perspectives that can be applied across your organization.
Meet the Webinar Participants
Wayne Brozek – WB Global Services
Wayne will share insights into effective business planning, leadership involvement, and the importance of creating an actionable strategy for 2027.
Bonnie Johnson – AgCareers
Bonnie will join the discussion, bringing an additional perspective from the workforce and talent development side of the equipment industry.
Celeste Lindsey – EMDA Executive Director
Celeste will represent EMDA as the association continues its commitment to providing educational opportunities, industry resources, and valuable connections for its members.
Finish 2026 Strong and Start 2027 with Confidence!
The end of the year is a perfect opportunity to reflect on where your business has been and, more importantly, where you want it to go.
Having a business plan is important, but engaging your team, setting clear priorities, and taking meaningful action are what turn plans into results.
As you finish your holiday preparations, take a little time to prepare your business for the year ahead.
After all, your Christmas cookies may be baked, but there's still time to make sure your 2027 business plan is ready!
Join us Thursday, December 10, at 12:00 PM EST.
🎁 CLICK HERE TO REGISTER FOR THE FREE WEBINAR
EMDA is committed to connecting equipment industry professionals with the education, resources, and relationships they need to grow and succeed.