Loftness Appoints Shannon McComas to Leadership Role

In a recent press release, EMDA associate member Loftness Specialized Equipment announced the appointment of Shannon McComas as Vice President of Sales & Marketing, marking an important step in the company’s continued growth and leadership development.

McComas previously served as Director of Sales and has played a key role in strengthening dealer relationships, developing sales strategies, and driving revenue growth for the Minnesota-based manufacturer. In his new role, he will lead Loftness’ sales and marketing initiatives while focusing on expanding the company’s presence in key markets.

“We are excited to elevate Shannon to this important leadership role,” said Loftness CEO Josh South, noting that McComas’ experience and strategic vision have already contributed significantly to the company’s success.

McComas brings extensive experience in sales, marketing, and business development within the agriculture and construction industries. His leadership will focus on strengthening dealer partnerships, identifying new sales channels, and enhancing brand recognition across the markets Loftness serves.

As part of the leadership transition, McComas will also share oversight of engineering and research and development efforts alongside Sarah Lamers, who recently stepped into the role of Director of Operations. This collaborative leadership structure is designed to support product innovation while improving operational efficiency.

“I am honored for this opportunity and to further contribute to Loftness’ growth,” McComas said. “The company has a strong reputation for excellence and innovation, and I look forward to working with our talented team to expand our reach and provide value to our dealers and their customers.”

Based in Hector, Minnesota, Loftness Specialized Equipment manufactures a range of agricultural and vegetation management equipment, including crop residue management tools, grain bagging systems, precision application equipment, forestry mulchers, and vegetation control attachments. The company continues to focus on delivering durable solutions that enhance productivity and efficiency for farmers, land managers, and industry professionals.

Leadership investments such as this highlight Loftness’ commitment to strengthening its team while continuing to support the dealers and partners who rely on its equipment and expertise across the industry.