Silver Provider Member Spotlight: WB Global Services Expands to Kentucky
EMDA is proud to celebrate the continued growth of WB Global Services, one of our Silver Provider Members. The consulting firm, founded by industry veteran Wayne Brozek, has announced the opening of a new office in Lexington, Kentucky, through a strategic partnership with MACKAYBEN LLC.
Headquartered in Scottsbluff, Nebraska, WB Global Services specializes in serving original equipment manufacturers (OEMs), retail dealer organizations, and off-highway business operations across North America. With more than three decades of experience, Wayne and his team are recognized for their expertise in:
Channel development
Dealer network optimization
After-sales performance improvement
Market entry strategies
The new Lexington office marks more than geographic expansion—it reflects a collaboration with Russ Green, founder of MACKAYBEN LLC, a leadership consultancy dedicated to developing the next generation of leaders in agriculture and food systems.
One exciting initiative to emerge from this partnership is the 246 Leadership Academy, a digital Learning Management System designed to support leaders at every stage of their careers:
20-year-olds entering the workforce
40-year-olds stepping into their first leadership or mentorship roles
60-year-olds preparing to transition leadership to the next generation
By combining WB Global Services’ technical and industry expertise with MACKAYBEN’s focus on transformational leadership, the partnership is well-positioned to deliver practical solutions to the complex challenges facing today’s equipment manufacturers and dealer networks.
“This connection to Kentucky is more than geographic expansion—it’s about aligning with the right leadership and regional partners who share our commitment to building sustainable, forward-thinking businesses,” said Wayne Brozek, founder and president of WB Global Services.
EMDA congratulates WB Global Services on this exciting expansion and looks forward to the valuable contributions Wayne and his team will continue bringing to our industry.
Learn more at www.wbglobalservices.com