EMDA members are a vital link between manufacturers, North American retail dealers and top farmer customers — and advertising and promotion is already one of the value-added services you provide for the lines you carry. As a new EMDA member and Platinum Provider, CCI Marketing would like to introduce two services built for exactly that job: AgPR news release distribution and AgNewsCenter sponsored e-news briefs.
AgPR: your news, delivered to the ag media who cover equipment. AgPR distributes news releases directly to more than 1,200 ag media across North America — opted-in agricultural journalists, editors and farm broadcasters, the people who decide what gets covered in the farm press.
For a distributor or rep firm, that same pipeline carries the announcements that build your business: a new line added, a territory expanded, a warehouse opened, a dealer-recruitment drive, your presence at a major show. You write the news (or we help you write it); AgPR puts it in front of the media that matter, with full open and read tracking — so you can show the manufacturer, in numbers, exactly what promoting their line earned.
AgNewsCenter sponsored e-news briefs: your message, inside the newsletters your customers already read. AgNewsCenter publishes opt-in e-news briefs for specific ag audiences — including two EMDA members may want to use directly. TecAGRInews reaches 48,132 top farmer subscribers across 37 states, and a sponsored brief puts your equipment and service message directly in front of them — the end customers who buy what you sell. Rural Retailer reaches more than 7,500 rural equipment retailers — your dealer clients and the prospective dealers you want to recruit. A sponsored brief places your branded message — a product spotlight, a dealer-recruitment call (“now appointing dealers in the western Corn Belt”), or an invitation to your convention booth — directly in front of that audience, in a newsletter they chose to receive.
Why it fits EMDA members: the distributor or rep who puts a line in the farm press, in dealers’ inboxes and in front of farmers themselves is the partner manufacturers compete to work with. AgPR and AgNewsCenter give you all three reaches from one desk — and CCI Marketing, an agri-marketing consultancy, can help you plan how to use them.