Equipment Industry Perspectives & EMDA Updates
News & Insights
Follow the companies, conversations, and business issues shaping equipment distribution. Explore member perspectives, practical ideas for your business, and news from the EMDA community.
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Meet Our 2026 Scholarship Recipient
Sean Robinson of Westward Parts Services Ltd. is pursuing MBA Essentials at the University of Toronto’s Rotman School of Management.
Read Sean’s Story →Webinars & Education
Continue Learning in the Member Portal
EMDA members: sign in to access member educational resources and explore available learning opportunities.
Sign In to the Member Portal →Connections for Your Business
Turn Industry Insight into Connections
Meet manufacturers, wholesale distributors, independent reps, and industry partners through EMDA events and membership.
Explore Member Benefits →Hear EMDA’s perspective: explore two podcast conversations
Germinate Podcast
A conversation about equipment distribution, industry trends, networking, and the EMDA community.
Watch the Germinate Conversation →Flowing Sales Podcast
Celeste Lindsey and Kris Yancey discuss industry connections, technology, collaboration, and the role of associations in manufacturing and distribution.
Watch the Flowing Sales Conversation →From the EMDA Community
Latest News & Business Insights
Member news, equipment industry perspectives, and updates to help you stay connected. Browse earlier articles using the Older Posts link below.
EMDA NEWS
EMDA Featured on the Germinate Podcast
We’re excited to share that EMDA recently sat down with the Germinate Podcast to talk all things equipment distribution—industry trends, the power of networking, and how our community is shaping the future of ag machinery.
🎙️ Episode highlights
Inside EMDA: How our 80‑year‑strong network connects manufacturers, distributors, and reps.
Member success stories: Real examples of collaboration and growth.
Looking ahead: Key challenges and opportunities we see for 2025 and beyond.
Catch the full conversation on YouTube and hear firsthand how EMDA is cultivating connections across the ag equipment landscape:
👉 Watch now: Germinate Podcast featuring EMDA
Feel free to share the episode with colleagues, and let us know your thoughts—tag us on social or drop a comment. Thanks to the Germinate team for having us!
Make it stand out
EMDA Blog Posts
Join EMDA & FEMA at Agritechnica – Nov. 8-15!
Join EMDA & FEMA at Agritechnica – Nov. 8-15!
Spotlight on Leadership: Russ Green Joins ASAC and Champions the Next Generation of Ag Professionals
American Society of Agricultural Consultants Adds Veteran Machinery Executive
Lexington, KY, May 8, 2025, Russ Green of MACKAYBEN LLC, is proud to announce his official membership in the American Society of Agricultural Consultants (ASAC), a national organization dedicated to upholding the highest standards of professional consulting in agriculture. Russ is a leader in providing expert insights, mentoring, and consulting services across the agricultural sector.
Membership in ASAC recognizes a demonstrated commitment to integrity, objectivity, and excellence in agricultural consulting. ASAC members are held to strict ethical standards and bring a breadth of knowledge and experience across diverse areas of business leadership, agricultural production, economics, sustainability, and rural development.
“Joining ASAC reflects my ongoing dedication to delivering unbiased solutions, mentoring, and coaching that empower young Agri-professionals, agribusinesses, and stakeholders to make informed decisions,” Russ said in a public statement. “I am blessed to be part of a respected community of professionals who share our values of trust, expertise, and service to the agricultural sector. Transforming the next generation of ag professionals into leadership positions is essential to me.”
With this membership, Russ and Mackayben gain access to a national network of experienced consultants and continuing education opportunities, ensuring clients receive the most current and practical agricultural advice.
Russ has been selected as an Executive Ambassador with the AFA, Agriculture Future of America. He has developed a special connection with young collegiate leaders in a network referred to as Stratovation University. Russ connects these future leaders with insights about their industry, career development, and innovations in agriculture.
The American Society of Agricultural Consultants, founded in 1963, comprises members from across the United States and is dedicated to advancing the profession of agricultural consulting through collaboration, education, and ethical practices.
MACKAYBEN LLC, founded in 2012, represents a network of young ag professionals who will represent the Next Generation of AG Leaders. This network represents entrepreneurs and leaders within the strongest agricultural and off-highway businesses in the industry. In addition to being the Managing Director of MACKAYBEN, Russ holds network positions with MAC, the Machinery Advisors Consortium, and is a member of the Board of Advisors of the Stratovation Group.
For more information, please connect with these industry websites.
American Society of Agricultural Consultants
https://www.agconsultants.org/
MACKAYBEN LLC
Machinery Advisors Consortium
Stratovation Group / Leadership Academy powered by MACKAYBEN
https://stratovationgroup.com/leadership-academy/
Russ Green
Managing Director
The Next Generation of Ag Leaders
859-475-7133
