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Value-Added Services as a Survival Strategy – Real Value isn’t Free
December 15, 2020 CST @ 1:00 pm - 2:00 pm
Value-Added Services as a Survival Strategy – Real Value isn’t Free
Many distributors historically gave away services as part of selling products. Now that assortment and availability have been commoditized, distributors are finding that a strong service menu can differentiate them from their competitors. However, “free” services are usually poorly developed and managed — not to mention, they include costs without clear revenues. Author Ian Heller of Distribution Strategy Group says there is a better alternative, and he’ll tackle that and more in this webinar.