EMDA is a Member Association of MRERF.
The Manufacturers’ Representatives Educational Research Foundation (aka MRERF) is the creative energy behind educational programs offered by the Institute for Professional Advancement (IPA). The Foundation also prepares educational materials, supports and publishes resource material and periodic reports concerning the representative-manufacturer relationships and their respective functions.
CPMR – Certified Professional Manufacturer’s Representative: Because no one teaches reps how to be reps, there is CPMR. The Certified Professional Manufacturers Representatives program provides information you did not know you needed. The CPMR designation gives you, and therefore your firm, added distinction as a well-managed independent representative.
I just wanted to drop you a note about my experience with CPMR. I attended the 101 course virtually last week. It was a great experience and use of my time. I learned many things that I will use going forward in my career as a rep. Because I attended virtually I think I missed some of the after hours collaboration and relationship building. I plan to attend 201 in person next year. – Josh Metzker, Hood and Company
CSP – Certified Sales Professional: The Certified Sales Professional (CSP) program gives a thorough understanding of consultative selling. From business creation to improved time and territory management; goal-setting to prospecting, and everything in between, attendees return to the territory with a renewed enthusiasm for selling.
- Resources for Manufacturers New to Using Reps
- Interviewing Guidelines for Manufacturers starting with new business partner reps
- Professional Development for Sales Managers with the MBP – Manufacturers Best Practices certification