MANA has evolved into an organization through which agents and principals cooperate to derive the maximum benefits from their business relationship. MANA facilitates this process by educating world and national business, industry and government on the importance of the success of the unique relationship involved between manufacturers and agents. Our consistent promotional efforts have increased the professional stature of manufacturers’ agents worldwide.
MANA has functioned as a horizontal organization for reps and their principals, offering membership to any firm that is willing to ascribe to our Code of Ethics. We feel that we’ve had a positive impact on the unique relationship that is the rep/principal method of going to market. While our sister associations also promote this business partnership approach to marketing, they have tended to do so on a targeted basis, expending their resources in a given industry or geographic market.
MANA has, and will continue to focus on the broader picture of education, making its presence known at the state, national, and international levels. At the same time, MANA lends its support to these sister organizations and helps fund the Manufacturers’ Representative Educational Research Foundation (MRERF) in education regarding the profession.