Highlights from this year’s meeting
The EMDA Spring Management Workshop is an opportunity for business leaders to step out of their day-to-day responsibilities to devote time to learning and connecting.
“The EMDA Spring Workshop should be a “can’t miss” event for every distributor or rep in the organization. While the Fall Meeting is great to network and meet with manufacturers, the Spring Workshop allows distributors and reps to meet in a smaller, more relaxed setting to share ideas and tricks of the trade. I know we are all busy and it’s tough to get away, but there is so much we can all gain by getting together for this quick two-day meeting to learn from each other and share solutions we’ve found to headwinds our industry is facing. We take home more valuable information for our business from this workshop than any other event or show we attend.” — Josh, Ben & Gail Overholser, SISCO
Get educated, get inspired, get actionable ideas, and build relationships with industry peers. If you invest your time in this workshop, you can expect to REFRESH your perspective, RENEW your commitment, and REFOCUS your teams.
HIGHLIGHTS from the 2022 event:
Hotel Information
Dates and Location for EMDA’s 2023 Spring Management Workshop will be announced later this summer.
Thursday, March 31, 2022
EMDA Board Meeting – The EMDA Board generally meets in-person twice a year to review progress and make strategic decisions.
Welcome Reception – Join fellow members for a casual reception on an Oceanfront Tiki Deck.
The view from the Board meeting room wasn’t nearly as great as this amazing view from the Tiki Deck!
Friday, April 1, 2022
Members gathered for breakfast before these sessions:
EMDA’s Market Intelligence Program
The EMDA Board has been working with Randall-Reilly, Charlotte, North Carolina, in putting together a Market Intelligence program. The Board is looking for feedback on the project and this session was an opportunity to help shape a valuable new service for EMDA members.
The Farmer’s Buying Journey: Remixed and Applied
EMDA Associate member, Michael Bird of Spindustry, Des Moines, Iowa, reviewed the results of two studies with 750 farmers citing their attitudes and preferences as they work towards making informed purchases and a second survey of distributors and dealers. While you can likely guess the Internet plays a role in everyone’s decision making, how different groups use the Internet and when they choose not to may surprise you.
Beyond the study, Michael shared several tips you to do right away to lean into the learnings from the research. Michael concluded his time with a walk-through a number of member websites while offering his on-the-spot recommendations. Thanks to Beaver Valley Supply, John Day Co., and General Implement for volunteering their websites!
The Afternoon was free to enjoy the Melbourne area before coming back together for Reception and Dinner.
Saturday, April 2, 2022
Members gathered for breakfast before this second morning for a special tour:
Tour: Deseret Ranches, St. Cloud, Florida
For more than 60 years Deseret Ranch has farmed and ranched the beautiful Florida landscape. With a focus on raising high-quality calves and increasing the productive capacity of the land, they are proud to carry on Florida’s ranching heritage. Six decades of experience give them a unique perspective as they plan for the future, ensuring that Central Florida remains a great place to call home.
Through years of hard work and careful stewardship, the land has been made commercially productive for beef cattle, citrus, and timber. Deseret’s landscape is a mosaic of pastures, citrus groves, wetlands, and woodlands.
